No matter what industry you are in, whether you are selling products or services, employees are your first customers. The customer experience is a product of the interaction between customers and organisations over the duration of their relationship. Therefore, the similarity with the employee experience is no surprise:
“The employee experience is what happens when an employee interacts with your organization. It starts with how they first find and apply for a job at your company and ends with how they leave and includes everything in between.” – Jacob Morgan
And why is this important? The following statistics speak for themselves as symptoms, but pause to consider the cumulative experience:
- 75% of job applicants don’t hear back from employers
- 63% of employees cited a lack of appreciation as an issue with their managers
- Over 50% of millennials are contemplating a new job after just 6 months
- 34% of employees working 45+ hours see their children for less than an hour a day
- Only 17% of UK employees feel engaged, while 26% are actively disengaged
I believe organisations should concentrate on crafting an employee experience that is meaningful and enjoyable. In the words of Cary Cooper “work should be fun”. Organisations must address both employees’ needs; salary and security, and their aspirations; career development, recognition, autonomy, well-being, happiness, and family.
Consider these parts together as a whole. A complete employee experience which develops a connection with the organisation and it’s purpose. Let’s make HR human and begin by making the relationship with employees personal.